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The FinTech sector has experienced explosive growth over the past decade. Innovation in the financial industry is advancing rapidly, with FinTech startups increasingly at the forefront of this innovation. Recently, EY, a leading global organization in assurance, advisory, tax, and transactions, published an insightful report commissioned by the Ministry of Finance, providing an overview of the current state of the Dutch FinTech industry for the year 2023. In this article, we take a look at some highlights and insights from this report.
In the world of digitalization and data-driven marketing, businesses are constantly looking for new ways to gain insights into their customers' behavior in order to offer personalized services. With the introduction of PSD2 and open banking, an unprecedented opportunity has arisen for companies to collect and analyze transaction data for marketing purposes. In this article, we will explore how PSD2 can serve as a powerful marketing tool by providing insights into customer purchasing behavior and creating effective customer profiles.
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