In the world of digitalization and data-driven marketing, businesses are constantly looking for new ways to gain insights into their customers' behavior in order to offer personalized services. With the introduction of PSD2 and open banking, an unprecedented opportunity has arisen for companies to collect and analyze transaction data for marketing purposes. In this article, we will explore how PSD2 can serve as a powerful marketing tool by providing insights into customer purchasing behavior and creating effective customer profiles.

Analyzing potential customers by credit providers primarily involves assessing creditworthiness. EnableNow, in collaboration with RiskQuest, offers a powerful set of tools to map the financial stability of a consumer or business based on bank transactions. In this article, we will explain how bank transactions can be used to better analyze customers, with the aim of making credit provision more efficient while mitigating risks.