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Fintech, don't focus on the technology but on the frictionless customer journey!

  • 08-03-2022
  • 5 min

You might not notice it, but Fintech is a trend that we all encounter in everyday life. Fintech consists of innovative solutions that, for example, improve the financial sector and disrupts existing structures.

Fintech consists of various applications, processes, products and revenue models within the financial and retail sector, among others, usually supplemented with some form of financial services. The goal is optimal customer service. Fintech solutions often consists of a combination of services from a traditional bank or insurer and innovative web-based technology. By using APIs (tools that enable communication between different programs), banks or insurers can integrate these innovative technologies into their services.

Purely supplying technology and data, however, will not help companies and their customers adopt the latest innovations. Make the difference as an organization with a personal and frictionless customer journey for every customer!

At EnableNow, the basis of our services is establishing this frictionless customer journey where an optimal customer experience is the norm. Despite the fact that more and more consumers are arranging their lives digitally, banks, insurers and retail organizations still have a lot to gain in this area. Moreover, research shows that more and more customers are willing to share their data if there is something in return. This includes discounts, cashback or coupons. Or hyper-personalized advice when leasing a car or taking out a (business) credit.

EnableNow ensures that the digital customer journey is embedded in a company's existing processes. Step by step, we take customers along in the adoption of the new technology. A major advantage is that the technology can be easily implemented within a company without having a major impact on IT. The customer journey is carefully designed, whereby any customer failures are measured, after which minute adjustments can be made. The technology naturally meets the most stringent security requirements so that data can be shared in a secure manner.

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