EnableNow BV from Nieuwkuijk has developed a PSD2 platform that generates real-time insight into financial customer data. After an extensive accreditation process, EnableNow recently received the necessary license as an account information service provider from De Nederlandsche Bank NV (DNB). The EnableNow application is intended for (financial) service providers within SMEs who want to get to know their customer better, so that they can offer appropriate products and services.
Until recently, accountants, lease companies, banks and insurers depended on information that had to be collected and analyzed manually for online applications. Moreover, the consumer himself had to make every effort to complete the data overview. With the EnableNow solution, that is a thing of the past.
CEO Joris Verboven of EnableNow motivates:
“Besides the simple and fast implementation, our software has advantages for both companies and those to whom they provide their services.
After consumer approval, we enable our customers to analyze their income, spending, preferences and purchasing behavior in real time through consumer account information. We not only offer the SaaS solution (Software as a Service) for this, but we can also label, structure and categorize this data. Subsequently, realizing relevant dashboards and insights is a breeze. For consumers, the big advantage is of course that they no longer have to spend time looking up their financial data. For example, when applying for a lease car or financing.”
“A better connection between financial service providers and their customers with less effort. That's what EnableNow makes possible with this application. Consumers can count on a safe personal online environment and frictionless ease of use. The offer they subsequently receive matches their profile exactly. All this contributes to a positive experience that turns prospects into loyal customers. We did not act overnight in the development. DNB also left no room for that. All systems and processes have been thoroughly analyzed to guarantee the privacy of consumers.”
Payment Service Directive 2 (PSD2) is the European directive for payment services. PSD2 makes it possible, among other things, for legal entities to grant financial service providers direct access to data on their payment account. EnableNow received the required banking license from DNB in March 2022. This demonstrates that EnableNow's software complies with strict privacy and security requirements.
“EnableNow wants to further expand the applications of their SaaS solution in the near future. Our focus is initially on the Dutch market and in particular on SMEs. We also see opportunities in retail. By analyzing historical and current account information, retailers get to know their customer better. As a result, they will be better able to time their offers and customer communications. That leads to more loyalty and a higher quality relationship with their customers.”
In the world of digitalization and data-driven marketing, businesses are constantly looking for new ways to gain insights into their customers' behavior in order to offer personalized services. With the introduction of PSD2 and open banking, an unprecedented opportunity has arisen for companies to collect and analyze transaction data for marketing purposes. In this article, we will explore how PSD2 can serve as a powerful marketing tool by providing insights into customer purchasing behavior and creating effective customer profiles.
Analyzing potential customers by credit providers primarily involves assessing creditworthiness. EnableNow, in collaboration with RiskQuest, offers a powerful set of tools to map the financial stability of a consumer or business based on bank transactions. In this article, we will explain how bank transactions can be used to better analyze customers, with the aim of making credit provision more efficient while mitigating risks.
Curious about how EnableNow can help you benefit from the possibilities that PSD2 offers? Contact us without obligation!+31 (0)73 - 2340069Contact us